Progress Made Toward Social Media Standards
It is exciting to see this kind of progress being made toward social media standards – especially on a such a global scale!
Tim Marklein (@tmarklein) and Katie Paine (@kpaine) of #SMMStandards presented a road map to social media standards at the 4th European Summit on Measurement in Dublin.
The road map includes contributions from cross-industry collaboration including AMEC, Council of PR Firms, Institute for Public Relations, PRSA, Global Alliance, CIPR, IABC, SNCR, Web Analytics Association, WOMMA, and key clients Dell, Ford, Procter & Gamble, SAS, Southwest Airlines, Thomson Reuters.
Here is an excerpt from the presentation (complete presentation embedded below):
The Need for Standards
Social media has moved well beyond experimentation phase
- Chasing fans and followers is insufficient
- Clients need to justify/maintain/expand investment
Marketplace is demanding standards
- Common language for clients, agencies and research firms
- Unify perspective/metrics across communications disciplines
Accelerate shift from low-level counting to higher-level value
- Enable comparison across programs/brands/organizations
- Increase reliability of data and methods
- Foster competition based on insights not “black boxes”
About the Author:
Deltina Hay, author of The Social Media Survival Guide, already in its second edition, is a veteran web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry. Her latest book, The Bootstrapper’s Guide to the Mobile Web can also be found wherever books are sold.
Deltina Hay – who has written 36 posts on Social Media Certificate.
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